Heart Failure (HF) already affects a million people in the UK. With 200,000 new cases annually, it is the fastest rising cardiovascular disease in the country (British Heart Foundation, 2022). And yet, the public and politicians are barely aware of this condition and the huge impact it has on people’s lives. At Pumping Marvellous, the UK’s only dedicated patient-led heart failure charity, we know too well what can happen when people are blindsided by HF, and how poorly understood it is. We also know how much can be achieved when people are educated and supported to manage their care.