I enjoyed reading and reflecting upon the leadership topic covered in this issue’s ‘practice matters’ piece. For me, it is timely, as I feel it’s an important time for general practice nurses to lead in advocating for the value and importance of our role and proactively promote our work within the general practice team. While urgent care has driven general practice recently and attracted resources, long-term conditions are equally important and if not adequately resourced and managed will just continue to drive up the demand for urgent care.